Ranking Factors That Matter
In a recent interview with Laura Lippay of Yahoo, she explained how all the essential elements of SEO could be applied to a site and yet it still might not rank well with the search engines. Her advice...
View ArticleWarning: Don't Hack Websites for Links
Can you believe it? Matt Cutts and Michael Gray, otherwise known as Graywolf, actually agree on something! The two have had a long history of disagreeing on the issue of paid links, but they have come...
View ArticleShopping Assistance for e-Commerce Questions
Have you ever abandoned an online purchase because you had unanswered questions about the product you were about to purchase? If so, you aren’t the only one. Harris Interactive recently conducted a...
View ArticleWhat if PageRank Never Existed?
At the recent Search Marketing Expo (East), WebProNews had a discussion about how linkbuilding has changed in the past ten years or so, with one of the linkbuilding game’s earliest players – Eric Ward....
View ArticleIncorporating SEO into Online PR
Since the search engines index any and all chatter online, it is important to ensure that your content is on top in the search engine results. Additionally, you want your content to stand out to...
View ArticleIs Twitter Killing Link Bait?
There’s an interesting phenomenon going on involving Twitter and linking. A couple of years ago, when someone would see an interesting piece of content, they would link to it. Today, when this happens,...
View ArticleGoogle SEO vs. Bing SEO
Have you found your SEO efforts for Google and Bing to be similar or different? According to Janet Driscoll Miller of Search Mojo, there are both similarities and differences when doing SEO for Google...
View ArticleLink Building through Relationship Building
According to Gil Reich of Answers.com, “The most important thing to remember about links is that you’re trying to get somebody else to put your message on their site.” So, how do you do it? As Reich...
View ArticleOnline Attribution: Give Credit Where Credit Is Due
According to Richard Zwicky of Eightfold Logic, formerly Enquisite, marketers are not effectively monitoring and measuring online attribution. Many analytics products attribute all or most conversions...
View ArticleThe Changing Search Landscape
“Every Monday, SEO is a new industry.” Those are the words of long time search industry specialist Bruce Clay. He tells WebProNews that search results are changing, links are changing, and social media...
View ArticleUsing Relationships for Link Building
Link building is one of the keys to SEO, building credibility, and a number of other powerful factors that benefit your business. According to Danny Sullivan of Search Engine Land, one important part...
View ArticleBruce Clay: Likes are the New Links
Are “likes” the new links? Some think so, and you can count search vet Bruce Clay among them. Social has indisputably become an important part of search, and that is really just beginning. In this...
View ArticleHelpful Tools for Link Building, Customization, Etc.
Link building has changed considerably since the early days of SEO. As Jon Henshaw, Co-founder and product manager of Raven Internet Marketing Tools, explained to WebProNews, link building was...
View ArticleLink Baiting Strategies for Social Media
Although link bait is not a new concept, it is still a very valuable part of SEO. In this interview with WebProNews, Bill Hartzer of Standing Dog discusses link baiting strategies and how social media...
View ArticleBruce Clay In-Depth: Predictions for Search
When we spoke to Bruce Clay at PubCon Las Vegas 2010, he was full of predictions. His predictions involved Google, local search, social media, links, and more. As he explained to WebProNews, he...
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